In an increasingly polarised world, where there are news reports every week on how terrorists are using children for their twisted agenda, what would you think if you saw a video of a bearded man speaking passionately to a bunch of boys, in Arabic?

A TNM ad campaign aims to start a conversation on how, in most cases, people are quick to jump to the worst conclusions. Whether we understand what is happening or not, we are quick to stereotype some communities, especially Muslims.

In a scenario where the suspicion of anyone and anything 'different' from us turns to paranoia at the drop of a hat, this ad campaign shows us the need to question what we see, what we hear, and what we believe we know.