Luxury car manufacturer Mercedes-Benz has bolstered its service network expansion in Tier II markets by inaugurating a world-class service facility in Coimbatore. This will be one of its largest luxury service facility by Sundaram Motors spread across an area of 80,000 sq. ft.
The service facility is located in the automobile hub of Coimbatore and will serve as one-stop-shop destination for all customer service requirements in the region. The facility was inaugurated by Santosh Iyer, Vice President - Customer Services and Corporate Affairs, Mercedes-Benz India and Sharath Vijayaraghavan, Executive Director, Sundaram Motors.
“Service differentiation has been Mercedes-Benz’s key focus area and we are glad this strategy has worked well for the customers. A robust service network and multiple customer touch-points has allowed Mercedes-Benz to remain closer to the customer, resulting in delightful experience and loyalty. Our focus on emerging Tier II markets like Coimbatore, is going to play a significant role in our future growth story as we see these markets as key engines of growth. With 31 facilities across 13 cities, South India remains one of our key markets and will witness continued network expansion and focused growth,” Santosh Iyer, Vice President - Customer Services and Corporate Affairs, Mercedes-Benz India, said.
Iyer further added that Mercedes is now looking at strategically expanding in the Tier II markets by offering world-class service facilities, comprising unique luxury elements, the best of products and exceptional customer service. “Our aim is to set the benchmark in vehicle ownership experience and be the Mercedes of Service for our customers. Facilities such as this, only reiterates our confidence in the market and in our investors”, he added.
The service centre has 26 service bays for preventive maintenance and body and paint. With an investment of Rs 16 crore, it is location at Pollachi Road, Eachanari Post, Coimbatore.
Sharath Vijayaraghavan, Executive Director, Sundaram Motors said, “Sundaram Motors rolled out Mercedes-Benz’s acclaimed ‘My Mercedes, My Service’ programme and today we take yet another step of strengthening our two decades old relationship with the Star. There is an increasing demand for Mercedes-Benz products in Coimbatore and adjoining markets and we are delighted to partner the growth of the brand in this emerging market. This is our eighth Mercedes-Benz outlet in Tamil Nadu and Karnataka region, and we are confident of adding many more in foreseeable future. The facility is built in tune with the global standards and aims to deliver a delightful, hassle-free experience to all its existing and potential customers in the region. The strategic location of the facility will not only cater to this prosperous city but also to neighboring areas, helping the brand expand further.”