When Chennai's Adyar River turned ramp for a fashion show

Designers today are looking for the right ambiance that would complement their designs
Fashion show in the Madras Boat Club
Fashion show in the Madras Boat Club
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Does a fashion model have to walk the ramp? Not really. A recent fashion event organised by designers Fibin and Imaad in the Madras Boat club didn't follow the convention. Their highlight was not just their collection but also the Adyar River which was turned into a ramp for the event.                                              

Designers today are not just looking at being creative with designs, they are looking for the right ambiance that would complement their designs. Fibin Raj, the designer said, "We chose the river because we were curious to try something new and at the same time something that can become a surprise factor."

The show was crisp, went on for just 8 minutes with six haute couture pieces that were fixed on mannequins or what are called in the fashion jargon as "dress forms, that sailed on the the river. 

"The collection, Impression Le Maroc, was inspired by Morocco's culture and architecture. Morocco is known for the blue boats. We sailed the dress forms that were fixed on blue boats from the club which were sailed on the river by a team of boys and girls who are rowing champions." said Fibin who teaches at NIFT and Pearl Academy. 

International model Erica Packard, the show stopper did the finale of the sequence.     

"People these days are giving more attention to sports of late, be it casual or evening wear, they are looking for a hint of sporty look. Chennai is known for water sports like surfing, rowing and sailing. For a fashion event like this, Adyar River made the cut and we are happy to have taken the right decision" said the 33-year old designer.

Photography: G Venket Ram

"Glimmering with golden, blue lights and fire crackers, the river's floor gave a totally different feel to the show itself. People were awe-struck as they had never seen a show like this before." the designer added.

Photography: G Venket Ram

Watch the video of the fashion on the Adyar River

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