About Rs 20 crore has been invested for manufacturing and branding activities.

Muthoot takes Kabali mania one step ahead mints silver coins with Rajinis face
news Kabali Friday, July 15, 2016 - 08:51
Cashing in on the hype around Tamil superstar Rajinikanth's flick 'Kabali', non-banking finance company Muthoot Fincorp has introduced silver coins with face of the actor being embossed on it.

"This is for the first time an embossed silver coin is being introduced for an actor.

About Rs 20 crore has been invested for manufacturing and branding activities.

The silver coins will be available from the day one of the movie release", Muthoot Pappachan Group, Precious Metals Division, CEO Keyur Shah said.

The silver coins would be available in denomination of five grams, 10 grams, 10 gram pendant and a 20 gram coin for fans priced from Rs 300 and goes upto Rs 1,400.

Also read:  How Rajini rescued Radhika Apte from her language woes

"We will be taking up several marketing activities across various platforms, including television and print media," he said, adding the coins would be available across 3,800 outlets of Muthoot Fincorp.

The makers of 'Kabali' have also tied up with budget air carrier AirAsia and telecom operator Bharti Airtel for the promotional campaigns.

After AirAsia, the highly anticipated Rajinikanth starrer has tied up with telecom operator Bharti Airtel and multiplex operator PVR, with exclusive offers and merchandise to woo fans.

The partnership with Airtel will include exclusive Kabali recharge packs like unlimited 2G internet, hello tunes and even Kabali branded SIM cards.

Also read: Kabali countdown: Should July 22 just be declared a state holiday in Tamil Nadu?

Meanwhile, PVR which is the official multiplex partner of the film is offering customers an exclusive digital poster with the PVR logo, up for sale on its website. The multiplex operator also acquired exclusive rights to sell Kabali merchandise at its cinemas.

If you thought a ride on AirAsia's "Kabali" airline was out of your budget, here's something affordable for every Rajinikanth fan. Coveritup, a company that churns out high quality mobile phone cases, has partnered with the makers of "Kabali" for exclusive merchandise roll-out.
With inputs from PTI