"This is for the first time an embossed silver coin is being introduced for an actor.
About Rs 20 crore has been invested for manufacturing and branding activities.
The silver coins will be available from the day one of the movie release", Muthoot Pappachan Group, Precious Metals Division, CEO Keyur Shah said.
The silver coins would be available in denomination of five grams, 10 grams, 10 gram pendant and a 20 gram coin for fans priced from Rs 300 and goes upto Rs 1,400.
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"We will be taking up several marketing activities across various platforms, including television and print media," he said, adding the coins would be available across 3,800 outlets of Muthoot Fincorp.
The makers of 'Kabali' have also tied up with budget air carrier AirAsia and telecom operator Bharti Airtel for the promotional campaigns.
After AirAsia, the highly anticipated Rajinikanth starrer has tied up with telecom operator Bharti Airtel and multiplex operator PVR, with exclusive offers and merchandise to woo fans.
The partnership with Airtel will include exclusive Kabali recharge packs like unlimited 2G internet, hello tunes and even Kabali branded SIM cards.
If you thought a ride on AirAsia's "Kabali" airline was out of your budget, here's something affordable for every Rajinikanth fan. Coveritup, a company that churns out high quality mobile phone cases, has partnered with the makers of "Kabali" for exclusive merchandise roll-out.