After a very successful launch, Ather Energy began deliveries of their scooters in Bengaluru on Tuesday. Select few customers were invited to the company’s Final Assembly Unit in Whitefield on Tuesday to take their Ather 450’s home. Prior to delivering the intelligent, electric scooters, the company set up private charging stations at their residences. With the multiple fast public chargers set up by Ather, the owners will have free charging available both at home and across the city.
Tarun Mehta, Co-founder and CEO said, “The past few weeks have been incredible for everyone at Ather Energy. Today marks the real launch of the company as consumers take their ﬁrst scooters home and begin to ride them. We will continue to deliver more Ather 450s in batches to the rest of our pre-orders in the coming months. We still have a lot to learn about the ﬁnal ownership and day to day usage of our vehicles and are looking forward to the next phase of our growth.”
Taking an innovative go-to-market route, customers had the option of placing orders through the company website along with booking their test ride slots; nearly 60% of consumers choosing to place orders online. Ather is also offering a ﬁrst of its kind subscription plan, Ather One. The comprehensive plan, makes owning and riding the Ather scooters a hassle-free experience. The plan covers data costs, charging costs both at home and in public and it includes periodic doorstep service of the vehicles and cost of common spare parts.
Flipkart co-founder Sachin Bansal receives his keys from CEO Tarun Mehta and CTO Swapnil Jain
The automotive startup announced its expansion plans starting with Chennai and rolling on to more markets in the new year. Ather has already started working on the charging network, AtherGrid in Chennai and expects to set up their experience centre, AtherSpace by Q2 2019 which will be followed by other cities.
Ather Energy opened pre-orders in early June, 2018, and has sold out its inventory for the rest of the year. The company has completed nearly 3,500 test rides at its experience centre, AtherSpace in Indiranagar, Bengaluru and has been consistently adding more charging locations to AtherGrid, its electric vehicle charging network. Electric vehicle owners can now ﬁnd 22 charging Points across the city on their AtherGrid app.
The Ather 450 is designed for city riding conditions, it comes with a top speed of 80 km/hr, a range of 75 km and one of the quickest accelerations of 3.9 seconds from 0-40 km/hr in the scooter category. Also for the ﬁrst time in the category, Ather 450 comes with parking assist, which allows riders to reverse into tight parking spots.
The key differentiators of the Ather 450 are its intelligent features, seamless charging and ownership experience. The Ather 450 has a 7” touchscreen dashboard that allows onboard navigation with options of alternative routes and saved locations. It comes with the Ather app that enables push navigation from the phone to the vehicle dashboard, remote monitoring of the vehicle’s health and charge status. Finally, with the over-the-air (OTA) updates functionality, the vehicle is capable of improving over time with continuous upgrades and addition of new features and functionalities.
Ather was co-founded in 2013 by IIT Madras graduates - Tarun Mehta and Swapnil Jain, and is one the few automotive startups in India. The company has designed India’s ﬁrst truly intelligent electric scooters - Ather 450 and Ather 340 and is backed by the founders of Flipkart, Tiger Global and Hero Motocorp. Ather Energy has ﬁled 43 patent applications along with 11 international patent applications and 122 design registrations of their products that have been designed and made in India. The company has also installed a comprehensive public charging network, AtherGrid in Bengaluru with over 20 Points up and running in the city.