Chinese smartphone maker OPPO has overtaken Apple for the first time to become the number two brand in India by sales value behind Samsung in August 2016.

OPPO also clocked in a growth of 16 per cent in comparison to the previous month, Germany-based market research firm GFK said on Thursday.

"India is a priority market for us and we have caught the trend that users like taking photos and selfies by phones. Therefore, we will continue investing in photography technology, design and offering the best consumer experience," said Sky Li, OPPO Global Vice President and President of OPPO India in a statement.

OPPO launched the "selfie expert" OPPO F1s in August in India. 

F1s comes with 16MP front camera and "Beautify" function, fingerprint unlock and good battery endurance.