On Wednesday, Mukesh Ambani’s disruptive telecom major Reliance Jio made an important announcement – it will be charging users 6 paise per minute for voice calls made to other networks. This came as a shock to all Jio subscribers because Mukesh Ambani, since the launch of Jio, has maintained that voice calls will always be free.
According to Jio, Interconnection Usage Charges (IUC), which is currently at 6 paise was supposed to be brought down to zero from January 2020. Until now, Jio has been paying IUC from its own resources to Airtel and Vodafone-Idea, while offering free voice calls to its customers.
So far, in the last three years, Jio claims to have paid nearly Rs 13,500 crore as NET IUC charges to other operators. Jio claims that due to ‘exorbitant tariffs’ charged by other networks, Jio receives 25 to 30 crore missed calls on a daily basis from Airtel and Vodafone-Idea. This is because customers using Airtel and Vodafone-Idea who must pay to make outgoing calls would prefer to receive a call back from Jio, as its outgoing calls were free.
“This huge missed call phenomena converts the incoming calls to Jio into outgoing calls from Jio to other operators. The 25 to 30 crore missed calls per day should have resulted in 65 to 75 crore minutes of incoming traffic to Jio. Instead, the call back made by the Jio customers results in 65 to 75 crore minutes of outgoing traffic,” Jio said in a statement.
However, it also claims that there is regulatory uncertainty with TRAI revisiting the amendment that promised reduction of IUC, compelling Jio to charge the 6 paise per minute for calls from its customers.
What is now being seen as a rollback of the promise of free voice calls has led to the internet fuming over Jio’s decision. Hours after the announcement, #BoycottJio started trending on Twitter.
“Mukesh Ambani promised at the time of Jio launch that they will never charge customers for calls. But, it seems promises are made to be broken,” one user tweeted.
“Everything is planned. Give free data Increase number of users. Make them addicted to internet. Extend free data, 1 phone 1 family to 1 phone 1 member, encourage portability, charge small amount, create monopoly, increase charges, Charge every service, No free usage (sic),” another user tweeted.
Data is the new OIL
— (@jsk_khurana) October 10, 2019
Voice will always be free ~ JIO
After sinking Telecom industry,
debt of nearly 4L Cr
now facing the heat
Jio decided to charge voice calls
Imagine without state owned company #BSNL
Data prices would hike like OIL prices
Think twice#BoycottJio#BSNL_REVIVAL
This was their strategy right from the beginning... First increase customer base by offering free/cheap mobile services and then suddenly increase charging for those services. Even a small increase of Rs.10/customer/month means 330 crores of extra revenue/month#BoycottJio
— Priyank Patni (@priyankpatni) October 9, 2019
In no time, scores of memes too, made their way to Twitter mocking Ambani and Jio for the announcement and the backlash that followed.
#BoycottJio
— Dr Namrata (@bloodwalidoctor) October 9, 2019
Jio users after looking jio's new plan pic.twitter.com/5pG6olQhJq
#RelianceJio
— goswami prashant Giri (@goswamiprasha19) October 9, 2019
Jio User Right Now#BoycottJio pic.twitter.com/E5P3gCZ7yh
After hearing jio's new plan#BoycottJio#RelianceJio pic.twitter.com/IskVr9bcSG
— Adviti Samant (@AdvitiSamant) October 9, 2019
The other two major telecom players, Vodafone and Airtel too, wasted no time in using this opportunity to win disgruntled Jio customers.
“Relax, there will be no charges on Vodafone calls to other networks. So, keep enjoying what we promised you - truly free calls on Vodafone unlimited plans,” Vodafone tweeted on Thursday.
Airtel too is making good on the opportunity and has been replying to tweets of Jio customers inviting them to port to its network.
Hey, we would be thrilled to have you on board . Just DM your number, so that I can ensure a seamless transition. You can also submit your port in request here https://t.co/WUWtQuCmP1. Thanks. Neha https://t.co/2G23qpsqlP
— Bharti Airtel India (@Airtel_Presence) October 10, 2019
Hi! We'd be delighted to have you as our customer. Just fill up your details on https://t.co/26e65CWbmi and we would connect with you in sometime -Sid https://t.co/xWzZmnWQl4
— Vodafone (@VodafoneIN) October 9, 2019
#BoycottJio
— Tamoghna Das (@urtamoghna) October 9, 2019
Reliance Jio: Now, Jio customers will have to pay 6 paisa/min for calling other companies' customers https://t.co/YgisiQwUds pic.twitter.com/qcpoiSxLIX