The News Minute | July 10, 2014 | 04:44 pm ISTDC Entertainment has now granted permission to use the Superman logo on the memorial of a Toronto boy who was starved to death by his grandparents.According to a report in The Star, DC Entertainment has permitted the use of the Superman logo on Jeffrey Baldwin’s memorial after facing severe criticism from the media and the public. Baldwin, a then five-year-old boy, died in 2002 after years of being locked inside a cold room with his sister and being tortured by his grandparents. Todd Boyce, a government IT professional in Ottowa, was so touched by Baldwin’s ordeal that he decided to get a statue build in Baldwin's honour. Jeffrey, in his memorial, would be dressed in a Superman costume with the S of the Superman logo on his chest. However, DC Entertainment, the company that owns Superman comics, initially did not allow the logo to be used in the memorial. Boyce told CBC, "Basically they didn't want to have the character of Superman associated with child abuse. They weren't comfortable with that."Boyce then had decided to replace the S of the logo with a J.