Rivalry arising from stiff completion in sales between two of the top German carmakers went a step ahead on March 7 on the occasion of BMW’s 100th anniversary.
The rivalry between BMW and Mercedez-Benz dates back to almost a 100 years.
Mercedes-Benz congratulated BMW on its centenary anniversary. Even Porsche another German rival of BMW pulled out billboard ads wishing BMW.
The Mercedes video features BMW’s signature kidney grille, front and centre, with the message “Thanks for 100 years of competition. The previous 30 years were somewhat dull”.