Cleartrip, Payback join hands to offer multi-brand loyalty programs to customers

Online travel booking platform Cleartrip has partnered with multi-brand loyalty program platform Payback India to offer special loyalty programs for its customers, while leveraging Payback’s customer base.

According to a statement from the company, this partnership will enable the 100 million+ Payback customers to earn points on Cleartrip and in addition redeem their existing PAYBACK points on every booking made with Cleartrip.

On the other hand, the partnership will give Cleartrip access to Payback’s 100 million+ member base for flight bookings.

Cleartrip also plans to leverage this partnership to incentivize its app users by offering them added benefits. With this partnership, Cleartrip app users will receive 3X rewards as compared to website users. For instance, if a user transacting on the website earns 1 Payback point on every Rs 100 spent, an app user will be rewarded 3 Payback points.

“We’ve always had a strategic approach to loyalty at Cleartrip. We are delighted to associate with PAYBACK India to enable their members to earn and redeem PAYBACK points seamlessly on our platform. While building this program we will stay true to our core philosophy of simplicity and ensure a frictionless experience for Payback members,” Ashish Dhruva, Head of Marketing, Cleartrip, said in a statement.

Cleartrip said in a statement that it will also leverage customer insights collated by Payback to facilitate upselling, cross-selling, new customer acquisition and customer retention.

In phase two - the earn and redeem program of Payback will also open up for the Hotels Booking category. The hotels booking program is expected to be launched in December this year.

Commenting on the association, Rijish Raghavan, Chief Operating Officer, Payback India, said, “With Cleartrip, a leading online travel player onboard, PAYBACK has deepened its footprint in the travel industry. Travel has been an important category for PAYBACK members and a focused business vertical for us. This partnership will help further our objective of providing members another major avenue to accelerate accumulation of PAYBACK Points and give a seamless rewarding travel experience.”