TopSocial, the biggest open influencer marketing platform of China, has announced its entry into the Indian market. The platform aims to consolidate, evolve and organise India’s influencer marketing space. TopSocial will enable brands to create localised, creative and customised content by using the platform.
Globally, the market size for influencer marketing will exceed $8 billion in 2020. TopSocial aims to organise this billion-dollar industry in India. TopSocial offers an opportunity for influencers to access both Chinese and Indian markets.
TopSocial India has roped in celebrities like Chef Ranveer Brar and brings on board a diverse set of celebrities including the likes of Gul Panag, Kumud Mishra, Surekha Sikri, Pooja Makhija, Parvin Dabas, Ayesha Raza Mishra and Satyajit Sharma. The other renowned influencers who have joined TopSocial are Jyoti Tewatia - Fashion Influencer, Veggie Paaji, Wordsofmouth, Foodkars and others. TopSocial will provide verified influencers including celebrities from across the country and connect them with brands to run multi-regional, multi-lingual and scalable campaigns.
TopSocial China currently hosts over 50,000 Key Opinion Leaders (KOLs), active on the popular social media sites and these are further specialised into 35 fields including technology, fashion, cosmetics, cuisine, travel, etc. Based on tracking and analysing social media, KOL data, TopSocial China acts as a one-stop solution to the brand managers offering intelligent media services. Its clientele of brands includes Huawei, Tencent, Alibaba, Sogou, Vip.com, PingAn Group, CITIC Bank among others.
Speaking on the launch, Yan Han, Chairperson, TopSocial India said, “India has an immense potential when it comes to influencer marketing, however the market is unorganised currently. We want to smoothen up the whole content marketing delivery process to an extent that brands are able to get any communication delivered at any place in India at any time with the right marketing tool.”
TopSocial India will offer an online space to all the influencers and celebrities to efficiently connect with the brands and vice-versa with accurate details like contacts, social media reach, engagement rates etc. The platform functions on three primary categories i.e. Influencers, Celebrities and Bloggers bifurcated in 20 sub-categories under each primary category such as tech, food, beauty, lifestyle, parenting, environment etc.
Ritika Gupta, Business Strategist, TopSocial India said, “With TopSocial India, we are democratising the business of influence marketing. Brands will now directly connect with the influencers / celebrities and set up fully customised influencer marketing campaigns using the advanced targeting tools. The platform will offer market expertise to run scalable campaigns with most relevant influencers for the brands.”