Scaling up its B2B venture, online food order delivery startup Zomato has setup a 30,000 Sq.ft. Hyperpure warehouse in Bengaluru. This centralised warehouse gives Zomato the capacity to service the daily requirements of over 2500 restaurants. The supplies cover the complete range of goods that the restaurants order.
Hyperpure is the brand Zomato has developed to supply restaurants with vegetables and fruits, poultry, groceries, meats, seafood, dairy and beverages. It’s a kind of one-stop shop for these restaurants and they are assured of high-quality stuff.
Commenting on the progress, Dhruv Sawhney, Founder, Hyperpure, said, “We have grown rapidly - from supplying 350 restaurants in Bengaluru in November 2018 to supplying nearly 1,000 merchants, today. To address the growing demand, we have moved to a 30,000 sq ft warehouse in Bengaluru and will soon launch an even larger warehouse in Delhi. We will open Hyperpure warehouses in nine more cities across India by the end of this year, and eventually, across our international markets.”
Zomato appears to be keen one being present in the entire food chain, starting with supplying the food ingredients and other inputs that restaurants would need and then managing the delivery of prepared food from the restaurants to the end consumers through its app.
On the supply side, Zomato has entered into long term relationships with the sources of supplies, farmers, mills, producers, and processors and is able to gain a price advantage.
“This is a first-of-its-kind initiative at such a scale that is breaking down the supply chain so fewer people are involved, and more efficiency is created (thereby reducing food wastage). Also, every fresh ingredient that we source, we can trace back to the farm it has come from. In some time, when you are eating palak paneer at your favourite desi restaurant, we will be able to tell you where the palak came from, and when it was harvested,” added, Dhruv Sawhney.
It just takes a restaurant 48 hours to join the Hyperpure platform. They need to download the app and start logging in.