Zomato forays into video streaming with ‘Zomato Originals’

Videos will be categorized by genre, letting users watch 3-15 minute videos across shows, recipes and sneak peek restaurant stories.
Zomato forays into video streaming with ‘Zomato Originals’
Zomato forays into video streaming with ‘Zomato Originals’
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Food aggregator and delivery app Zomato is now dipping its toes into video streaming, with the launch of Zomato Originals. This new video streaming service will drop 18 original shows over the next three months, starting from September 16. The videos will be available on Zomato’s ‘Video’ tab on the app.

The company announced that the videos will be segregated by genre, and consumers will be able to watch videos that are anywhere between three and fifteen minutes long. Zomato said that the video section of the app will host over 2000 videos, and these will include recipes and videos from the sneak peek section of the app. Zomato Originals will be available in India, and the others can be accessed worldwide.

There are shows by Chef Sanjeev Kapoor, who will host a daily show that is under three minutes to break myths about food called Food and You. Banake Dikha by comedian Sumukhi Suresh, who is also a food nutritionist, who has a show on the basics of cooking.

The third is by comedian Sahil Shah, who learns recipes from his grandmother, titled Grandmaster Chef with Sahil Shah.

The fourth is by journalist Janice Sequeira, who will host a show titled Starry Meals with Janice. She’ll visit the homes of famous Bollywood stars, and some of the faces who are set to appear include Diana Penty, Tapsee Pannu, The Pandey Family, Aditi Rao Hydari, Rajkummar Rao and Armaan Malik.

 Sketch comedy group Jordindian will also make an appearance with ‘Dude, where’s the food’.

Former members of SnG comedy and comedians Neville Shah, Aadar Malik and Kautuk Srivastava have a show called ‘Race Against the App’, who, according to Zomato, will be racing against an order.

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