Chinese electronics major Xiaomi on Tuesday announced it has opened a record 500 retail stores in rural parts of India.
Called Mi Stores and opened on October 29, these are similar to the bigger "Mi Home" stores currently operational in metro cities.
"The company created a Guinness record for opening the maximum number of stores in one single day. Xiaomi plans to open 5,000 Mi Stores by the end of 2019 that will create nearly 15,000 jobs," Manu Kumar Jain, Vice President, Xiaomi Global and Managing Director, Xiaomi India, told reporters in New Delhi.
"This new business will forever change rural retail in India," he added.
Started with the online-only strategy, Xiaomi is fast expanding its presence in offline retail as well.
In September, the company launched its fourth flagship "Mi Home" experience store in the country, in Bengaluru, along with a new office.
With the purpose of strengthening its offline network further, Xiaomi said in September it wanted to open 100 "Mi Home" stores in 2018 itself.
The company grew to a new high on the back of its successful Redmi 5A and Redmi Note 5 Pro series and refreshed Redmi 6/A/Pro portfolio, said the report.
But the eight-year-old company wants to be recognised not as just another smartphone company and it began working towards this mission in 2014.
Manu Kumar tweeted that the inspiration for this business came from a couple that he met last year in a village 200kms from Bengaluru.
Our new rural business: inspiration came from this amazing couple, in a village 200 kms from Bengaluru, one year ago! Thank you guys for sharing your valuable inputsManu Kumar Jain (@manukumarjain) November 20, 2018
Everyone has a dream. #Xiaomi's dream to bring innovation for everyone - across cities, towns and villages! https://t.co/bKERj72Qs6
â€śMet this incredible couple during my field trip across villages. I was humbled by their warmth, and hospitality they offered me. Gained insights on the way people lead their lives in rural India. Fingers crossed for a new product that I believe will help change their lives,â€ť he tweeted on Nov 19, 2017.
Along with its products in the smart home portfolio, it is also venturing into non-technology related segments like luggage, shoes, apparel and more.
Riding on its robust sales in India and Europe, China-based Xiaomi on Monday reported a 49.1 per cent increase in revenue for its third quarter of 2018 as net profit reached 2.48 billion yuan ($357.23 million).
Guinness World Record / @XiaomiIndia