Wsquare, co-Working and incubation center only for women conducted its First Global Digital Influencers Conclave for Women in London presented by GoDaddy and Powered by Sutherland in collaboration with WeWork in Holborn London.
With 100+ women entrepreneurs and women-led startups participating, the conclave helped encourage women entrepreneurs to explore influencer marketing and understand digital transformation through masterclasses, panel discussions, expert talks, fireside chats and mentoring sessions, connecting entrepreneurs to influencers, women technology leaders, community leaders, authors and more.
âWomen who launched businesses routinely report that they have had to defy stereotypes and overcome othersâ expectations of them; they also cited the lack of female role models in business. Another undetected issue that women entrepreneurs are facing today, are the lack of resources and acceptance to embrace digital transformation in business. Women might not have the flexibility to travel across the world, but an online presence helps them to create a world of possibilities outside their comfort zone and the Digital Influencers Conclave for Women addresses just thatâ says Vandhana, CEO and co-founder of Wsquare.
The conclave saw industry stalwarts such as Doug Gilbert - CIO & Chief Digital Officer of Sutherland, Robert Ackland Vice President EMEA of GoDaddy and Akshay Sonthalia Head of Business Development, EMEA, Google speak on âDigital Transformation: A Catalyst to Break the Glass Ceilingâ.
Discussions at the event also saw an All Women Panel from different verticals joining together and highlighting Women Entrepreneurs Driving Innovation in Business. Speakers Erika Boger King, Chief People Officer; Penny Penati, Operations Lead at Laka; Bayo Adelaja FRSA, Chief Do-er, DO it Now Now; Boryana Hristova Founder of International Women Connected and Bahareh Green, Senior Business Partner, Marketing at Marsh.
âIt was highly motivating to hear such amazing thoughts by women who shared their personal experiences and journeys with us to not just tell us to follow our dreams but also stand strong and make it happen. I have never attended an event with all women attendees and an all women panel in London so far. Really glad I could attend this one of a kind eventâ says Alice J, Entrepreneur and Attendee.
The event also had 1 hour masterclass sessions on The Art of Digital Marketing - Advanced Training for Facebook and Instagram Ads by Sheryl J and Building Your Brand through Digital Word of Mouth by Sakshi Anand, Senior Director of GoDaddy.
âItâs important to encourage individuals and motivate them but also hand hold them in addressing common hurdles every woman face in their path of business like Work-Life Balance, Guilt Free growth in Business. We have various products made and sold by Women Business owners like Bottled Bliss, Vie story, Dhaaga, Naturals, Lettering Artz, Artmozo given to the speakers and attendees along with motivational books, Dessert jars by Table. The Event has seen a lot of support from Women Communities in London like International Women Connected, Women in Data Science. Inc42 and NewsMinute have also helped in reaching out to Women in Businessâ says Jinal Patel COO & Co-Founder of Wsquare.
The event ended with a session by Google #IAMREMARKABLE by Helen Hosein. âWhen you undervalue what you do, the world will undervalue who you are and its important you pat your back for everything you do,â she said.
Wsquare has more than 100000+ women entrepreneurs and women-led startups who are part of more than 120+ incubation programs and workshops ranging from Financial Management, Digital Marketing to Investor Talks and Networking events. WSquare has conducted more than 80+ initiatives that focus on digital transformation for women entrepreneurs and opportunities for women in technology, especially Women in Tech Leaders and Role Models as well as upskilling in emerging technology.