Leading amusement park operator Wonderla Holidays will be expanding its footprints with the development of its fourth property in Chennai with an investment of Rs 350 crore, a top company official said on Tuesday.
The company is also looking to set up an amusement park in Goa or Maharashtra and also has plans to foray into the northern region.
Arun K. Chittilappilly, Managing Director, Wonderla Holidays, said the investment in Chennai amusement park will be made over the next two years.
The company, which has so far invested Rs 250 crore in its amusement park in Hyderabad, will be spending another Rs 40 crore by September to add two new attractions -- sky wheel and space theme ride.
Wonderla currently owns and operates three amusement parks -- one each in Kochi, Bengaluru and Hyderabad -- and a resort in Bengaluru. It also plans to develop a resort in Hyderabad.
According to a report in the Hindu Business Line, the company has unveiled a new brand identity to reposition Wonderla as a complete entertainment and hospitality brand. The company will be investing Rs 26 crore for marketing in FY18.
Speaking to HBL, Arun K Chittilappilly, Managing Director at Wonderla said, “We began our journey 17 years ago and it was time for us to get a brand refresh to reflect our evolution from amusement parks to resorts to a complete national entertainment and hospitality destination. Our new logo is bright and colourful in shades of yellow and indigo; modern and uncluttered with silhouettes of our amusement park and resorts business, at the same time it reflects our transformation into a destination for all ages. We have dropped Chikku, the monkey, from our logo however, it will continue to be our brand mascot in the parks.”
A new brand campaign and theme song will also be rolled out on April 6.
Last fiscal, Wonderla witnessed a 30% rise in footfalls in FY-2017, attracting 2.6 million visitors to its three parks. Most of the footfalls came from its most-recently opened Hyderabad park.
(With inputs from IANS)