Auto major Mahindra and Mahindra has teamed up with rapper Badshah to launch a promotional video for their recently launched compact SUV, the XUV300. The video features Badshah and choreographer Sonal Devraj performing to the track titled ‘Set the Roads on Fire’, which has been written, composed and sung by Badshah.
The Mahindra XUV300 was launched in February earlier this year and the company stated that the car had entered the top three in its segment within the first month itself with over 13,000 bookings. Around 9,000 units have been sold since its launch.
The Mahindra XUV300, which shares its platform with SsangYong Tivoli, comes in three variants W4, W6 and W8, and one optional pack on W8 variant. It is available in six monotone colours and two dual tone colours: Red Rage, Aqua Marine, Sunburst Orange, Pearl White, Napoli Black, D-Sat Silver, Dual Tone White Roof on Red Rage and Aqua Marine (only on W8 optional pack).
The XUV300 was launched at a starting price of Rs 7.90 lakh for the base petrol version and the price range goes up to Rs 11.99 lakh for the top-of-the-line, W8 option diesel version.
Mahindra XUV300 is available in two engine options – 1.2-litre turbo petrol and 1.5-litre turbo diesel. The XUV300 is currently offered with a six-speed manual transmission only, though Mahindra will be launching an AMT-equipped version too.
The XUV300 boasts of several best-in-segment features like seven airbags, disc brakes on all four wheels, front parking sensors, heated ORVMs, dual-zone FATC, smart steering system with normal, comfort and sport modes, Ecosense technology and micro-hybrid technology.
“The XUV300 has garnered a lot of interest from buyers and auto experts alike for its head-turning, cheetah-inspired design, ‘fun-to-drive’ thrilling performance, best-in-class safety features, first-in-segment hi-tech features and class-defining interiors. The XUV300 has received over 2.5 lac leads till date,” the company had stated in a release.