Tollywood
The teaser has crossed over one million views on YouTube in less than week after its release.

Arjun Reddy fame Vijay Deverakonda is turning producer with the Telugu movie Meeku Maathrame Cheptha. The film was announced on August 28 and the teaser is now out. Launching the teaser through his social media handle, Vijay Deverakonda wrote, “We share all our secrets with our best friends and if the secret is embarrassing - you will be ragged for the rest of your life! No mercy! #MeekuMaathrameChepthaTeaser My Best Friend's Secret! https://youtu.be/VifLV61mjo4.

From the teaser, it is evident that the hero had lied about his identity to the woman he loves and is trying to cover it up, to humurous results.

Director Tharun Bhascker Dhassyam is playing the lead role in this flick while Abhinav Gomatam, Naveen George Thomas, Anasuya Bharadwaj, Vani Bhojan, Avantika Mishra and Pavani Gangireddy also form a part of the star cast. Wielding the megaphone for this venture is Shammeer Sultan who has also scripted the film. The technical crew of Meeku Maathrame Cheptha includes Mathan Gunadeva to crank the camera, Sivakumar for music composition and Sreejith Sarang for editing.

While his first production venture is in progress, Vijay is busy with his acting assignments. The shooting of his untitled film is currently under progress. Debutant Vinod is wielding the megaphone for this venture with V Ananda Prasad bankrolling it under his banner.

The film is touted to be a family drama and set in Guntur. Reports are that it is about the travails of a middle-class family and Vijay Deverakonda plays a boy from such a family. Varsha Bollamma has been roped in to play the female lead in this family drama.

On the other hand, Tharun recently directed a web series, titled B Tech which was premiered on OTT platform Zee5. Last year, his second directorial Ee Nagaraniki Emaindi had hit the marquee to positive reviews.

The film was made on a budget of Rs 2 crores and went on to collect Rs 6 crores at the box office. Ee Nagaraniki Emaindi starred Abhinav Gomatam, Sai Sushanth Reddy, Venkatesh Kakumanu, Vishwak Sen, Anisha Ambrose and Simran Choudhary with Vijay Devarakonda making a special appearance.

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(Content provided by Digital Native)