Total advertising revenue was $562 million, a decrease of 23% (year over year).

 Twitter on Thursday reported 19 decrease in total revenue year-on-year in the COVID-19-hit second quarter
Atom Twitter Friday, July 24, 2020 - 12:27

After a major hack that targeted a number of celebrities and politicians, Twitter on Thursday reported 19% decrease in total revenue (year-on-year) in the COVID-19-hit second quarter as its user base went up 34% to reach 186 million average monetisable daily active users (mDAU).

The sales were $683 million in Q2, reflecting moderate recovery in advertising demand relative to the last three weeks of March.

Total advertising revenue was $562 million, a decrease of 23% (year over year).

Total costs and expenses grew 5% year over year to $807 million, as the company continued to balance targeted headcount growth with further reducing lower priority investments, resulting in an operating loss of $124 million.

Total ad engagements were up 3 per cent (year-on-year) and cost per engagement dropped 25%.

The good news came on the users' front.

"mDAU grew 34% year over year to 186 million, driven by global conversation around current events and ongoing product improvements," Twitter said in a statement.

The company said that the growth continued to be broad-based, with double-digit growth rates in all top 10 markets.

"We grew US mDAU by 24 per cent and international mDAU by 37%."

In the letter to shareholders, Twitter said it suffered a very public and disappointing security issue last week.

"We understand our responsibilities and are committed to earning the trust of all of our stakeholders with our every action, including how we address this security issue. We will continue to be transparent in sharing our learnings and remediations," the company said. 

"We saw a gradual, moderate recovery relative to March levels throughout most of Q2, with the exception of late May to mid-June, when many brands slowed or paused spend in reaction to US civil unrest."

During the last three weeks of June, advertising revenue declined 15% year over year. Demand gradually improved once brands returned after the protests subsided, said the company.

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