My top focus will be to guide the company culture, that energy, that feeling, Stone said.

Twitter co-founder Biz Stone to return to help boost employee morale
Atom Social Media Wednesday, May 17, 2017 - 14:25

At a time when social media giant Twitter struggles to find its feet amid increasing competition, its co-founder Biz Stone, who left the company in 2011, is rejoining the company as a full-time employee.

"My top focus will be to guide the company culture, that energy, that feeling. It's important that everyone understands the whole story of Twitter and each of our roles in that story. I'll shape the experience internally so it's also be felt outside the company," Stone wrote in his blog post on Tuesday.

As per a report in The Telegraph, Stone quit Twitter in 2011, after fellow co-founders Jack Dorsey and Ev Williams also stepped down from their roles at the company in 2008 and 2010 respectively.

Stone then founded search app Jelly, which he recently sold to Pinterest. He also helped Ev Williams set up publishing platform Medium.

It is still not clear what Stone's title will be but according to ReCode, he will report to Twitter Chief Marketing Officer Leslie Berland and help with internal communications and morale at the company.

With Stone's return, Twitter now has two of its co-founders back, with a third, Evan Williams, sitting on the board. Dorsey returned to Twitter two year ago as its CEO to be able to pare down losses and grow the company.

According to Stone's post, his decision to return was surprising even to him. 

CEO Jack Dorsey apparently asked him to return while Stone was visiting the company's all-hands gathering, called Tea Time, a few weeks back.

"I wasn't really sure if he meant it," Stone wrote. 

"After Tea Time, we spoke privately and Jack told me that he really did -- he wanted me to come back and work at Twitter. The company I co-founded, the service I co-invented. I was stunned, but I knew the answer," he added.

Meanwhile, things seem to be picking up at Twitter as monthly users grew by 6% in the first quarter of 2017, which is the fastest it has grown in the last two years. Daily users also grew by 14%, indicating that its existing users are logging into this micro-blogging site more often.

With inputs from IANS

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