With the festive season almost upon us, retailers everywhere are upping their marketing game with special deals. But one Hero Motocorp dealer in Tamil Nadu seems to have beat them all with a scheme so innovative that it had to be called off because too many people were interested in it.
Located in Ilayangudi, Sivaganga district, Gayatri Motors announced that it would be giving a goat free with purchase of each two-wheeler between October 11 and 14.
You read that right, a goat.
According to TE Narasimhan and Gireesh Babu’s report in Business Standard, the idea was born after a brainstorming session to increase sales in order to beat the other competitors in the area. While a Honda dealership promised free sofa sets with the purchase of a two-wheeler, the executives at this Hero Motocorp dealership zeroed in on a goat.
Don’t laugh just yet, because apparently, the scheme was such a hit that the dealership was overwhelmed with enquiries from interested customers.
The sheer number of such customers and the lack of free goats in bulk are what compelled them to pull the plug on the offer.
“Yesterday (Wednesday), when we announced the booking, on the first day itself, we got more than 100 inquiries and we realised that we might not be able to arrange so many goats in such a short timeframe,” Venkatasamy, owner of Gayatri Motors, told Business Standard.
While the customers who made an advance booking for the offer which would have given them a goat free with the bike have been notified, reports say that the dealership is now thinking of a new festive scheme.
While TNM confirmed that such an offer was made and then scrapped, we were not able to get in touch with an executive from Gayatri Motors.