TikTokā€™s parent company ByteDance has reportedly been lobbying with the government to save its Indian operations, its largest market outside China.

TikTok committed to complying with Indian laws hires local teams to monitor content
Atom Social Media Saturday, February 16, 2019 - 10:44
Written by  S. Mahadevan

Chinese company ByteDance, running popular content-sharing platform TikTok, having a huge subscriber base in India is under cloud for including contents objectionable in nature. The company is trying to defend itself claiming it is taking necessary action to rectify the situation.

After coming under the scanner, with Tamil Nadu govt calling for a ban on the social media platform, the company is now on its toes trying to lobby with the central government.

ByteDance, the company that owns the TikTok site has reportedly told Inc42 that it has already appointed a public policy director to carryon oversight on the siteā€™s contents. The company has also said it is in the process of identifying a Nodal Officer to be appointed for its Indian operations to fall in line with the Indian government regulations.

The Indian government has amended the IT Act recently to add a clause that imposes the condition that intermediaries with 50 lakh users and above that share contents on their platform must establish a physical presence here and appoint a nodal officer who can listen to complaints and redress them. This part of the draft Intermediary Guidelines Rules 2018, introduced by the Ministry of Electronics and Information Technology (MeitY) to curb the spread of fake news

TikTok says it is committed to complying with the Indian laws and will take all steps required to do so. At stake is its user base in India which is said to be almost 40% of its total user base. No wonder TikTok and the Chinese company ByteDance that owns it is worried that it may indeed be banned in the country if it does not act now.

The site has a model where the users can create videos and share them on its platform. These are private videos and the Tamil Nadu lawmaker feels there are contents not acceptable and the site should be banned.

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