The film had 6.00 am special shows that opened to houseful bookings on its day of release.

The Thalaivi is here Nayantharas Kolamaavu Kokila gets 6 am shows paalabhishegams
Flix Kollywood Friday, August 17, 2018 - 12:25

Early morning special shows, paalabishegam for flex banners, and houseful screens. This is how the audience has welcomed Lady Superstar Nayanthara’s latest flick, Kolamaavau Kolika (CoCo) which released on August 17.

Theatres like GK Cinemas in Porur, Rakki Cinemas in Ambattur and Kasi Theatre in Ashok Nagar opened special shows for CoCo, a privilege that has usually been reserved for male star-driven films.

Madhivanan, owner of GK Cinemas, says that the decision to open a 6.00 am show for Kolamaavu Kokila was based on previous responses. “We’ve been screening 6.00 am shows for all star driven films. We’ve had special shows for Vijay, Ajith, Rajini, Kamal, Sivakarthikeyan, Dhanush, Suriya, Karthi films. We’ve also had special shows for Telugu films,” he says.

In that line of male stars, this might be for the first time that a female star-driven film is getting its due share of the limelight. “There has been good expectation for this film. The bookings too have been houseful. We did not hesitate to open a special show because it was a female star-driven film. We know Nayanthara has a good fan base,” he adds.

Subramanian, owner of Kasi Theatre, adds that Nayanthara has a good fan following which encouraged them to go for a special morning show at 7.45 am. “We’ve also had special shows for her other films like Maya and Aramm. It is natural to acknowledge that Nayanthara has a huge crowd in the city itself,” he says.

The scene outside Kasi Theatre too was jubilant with fans performing the famed star worshipping ritual of paalabishegam for flex banners. While this act has always been associated with male actors like Rajini, Kamal, Vijay and Ajith, Nayanthara is probably the first female star to command such adulation.

Speaking to TNM, Venkatramanan, Social Media Manager of Kasi Theatre, says, “We know Nayanthara has a huge fanbase in the southern region. 'Kalyana Vayasu' single from the film too received great response. There was a good pre-release expectation for this film. It was an almost full house for this morning show. We also had Yogi Babu watch the special show with his friends. The response has been extremely good.”

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