Every five minutes, a child dies due to violence.
6 out of every 10 children between the ages 2 to 15 worldwide are subjected to physical punishment by guardians and caregivers.
120 million girls under the age of 20 have experienced sexual abuse globally.
1 in every 3 children aged between 13 and 15 is regularly bullied in the world.
These are the disturbing statistics from a media release by UNICEF, which show just how rampant child abuse is. As a part of their End Violence campaign, UNICEF Goodwill Ambassador David Beckham featured in a video with a message to end child abuse, with mesmerizing animation breathing life into his tattoos.
Watch it here:
The idea behind the video is to juxtapose what his tattoos represent - each mark symbolic of a happy and important memory in Beckhamâ€™s life - with the marks left on millions of children who are victims of physical and psychological abuse.
Employing creative animation technique, BlindPig, a UK animation and production studio, transforms Beckhamâ€™s body into a canvas to depict adverse situations faced by children in their daily lives.
The video begins with a soft utterance, â€śviolence marks foreverâ€ť and introduces the audience to the real-life villains around us: sexual abuse, schoolyard bullying, abusive parentage, cyber bullying and so on.
Beckham, who has been UNICEFâ€™s Goodwill Ambassador for a decade now, talked about his visit to Cambodia with UNICEF in the media release and how the listening to the childrenâ€™s stories of violence impacted him:
â€śI was shocked by what I heard and I saw how violence can leave deep and lasting scars. No child should have to endure this. Yet in all corners of the world, in their homes, schools and on their streets, children are suffering similar violence. I hope this new project will draw attention to this urgent issue and inspire action. powerful message.