The idea is to create a report of the city’s startup landscape, with a glimpse of the lifestyle and culture to show what it has to offer to external investors, fellow startups and others.

Telangana to hold 24-hour contest to create brand identity of Hyds startup ecosystem
Atom Startups Friday, June 22, 2018 - 12:36

Over the past 2-3 years, Telangana government has been aggressively pushing to expand the startup ecosystem of Hyderabad and make it India’s startup destination. While its pet project T-Hub has gained immense popularity and the startup culture in the city has also grown, the government believes that those outside of its boundaries know next to little about it. Most specifically, venture capitalists, angel investors, ecosystem builders and other Start-ups from outside Hyderabad.

To spread awareness about Hyderabad’s startup ecosystem across the country, the Government of Telangana, through the Telangana State Innovation Cell, wants to kick-start an initiative to make this possible right away. It wants to create a report of the startup landscape in the city and has launched a design challenge to create a 50-page masterpiece of a user-experience manual of the city and its Start-up as well as other trending cultures.

“The idea is to create a report of the city’s Start-up landscape, interlinking it with a glimpse of the Hyderabadi lifestyle and culture to show the best of it has to offer to external investors, fellow Start-ups and other players and pull them into its midst,” the State Innovation Cell stated in its call for applications.

What do you need to create?

The government is looking for designs that can imbibe the entire experience and essence of the city into the report and present the information in an entertaining and ‘un-report’ like manner.

The material and contents of the report will be provided, but points will be given for creative representation and strong visual balance and composition of the given information.

Applications are now open and the competition will be a 24-hour design contest that will begin June 23 at 4 pm and will end on June 24 at 4 pm. Participants will need to work overnight to finish the conceptual as well as a preliminary draft presentation of the report.

While application can be submitted only as individuals, once qualified, they can team up with others or work individually to complete the assigned task. The participants in a group cannot exceed more than 3 members.

The competition will be held at Jxtapose, an art and design hub located in Jubilee Hills, Hyderabad starting 3pm. After an orientation, the competition will kick-off at 4:00 PM dot.

At the end of the 24-hour competition, all entries will be displayed and judged by a jury.

The best entry developed within the 24 hours will be awarded with official certification and recognized by the Government of Telangana. The winning entry will then get a chance to work with the state’s design team to see the final report come to life.

Also read: From student entrepreneurs to mature startups: Kerala’s transformation as a startup hub

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