As the Indian consumer market gears itself for the up-coming festival season, TCL, the Chinese appliances major and the third largest television manufacturer worldwide, has made its first moves. The company has announced the launch of its range of latest generation of televisions in the Indian market.
C2 and P2M are the two new models TCL has introduced. The key features to be noted include the Google certification these TVs gave received and the 4K UHD Android capability. Apart from these, the HDR Pro Harman Kardon Speakers, wide color gamut, pre-loaded Netflix and super narrow bezel are also being highlighted as the USPs, the TCL televisions bring to the table.
And to make the customers get the real benefit of all these features, the company has launched these televisions in 55-inch and 65-inch sizes.
TCL believes the market preference is fast shifting to the smart TV segment and they would like to cash in on this trend. The company has tied up with Amazon for pre-booking their new TVs in a window of August 9 to 15 and the pre-order prices have also been announced.
The TCL C2 TV will be released in the 65-inch size and will be priced at Rs 109,990 and the other range P2M will be released in two sizes, 55 inches and 65 inches at Rs 62,990 and Rs 99,990 respectively.
It is understood that customers who book pre-orders stand to gain another TV free. For the 65inch TV in the new model, one can take home a 32inch TCL TV and with the 55inch TV, a 24inch TV will be given free. By septemeber, the televisions may be made available in TCLâ€™s offline stores and other online outlets as well.
With the Google Android TV OS running in the background, users can enjoy a host of facilities, like Google Play Store, Games, Google Cast, Voice Search, besides, music and movies.
TCL has packed the televisions with hardware to match all the above programs; these include the quad core CPU, A53 offering a 1.5Hz clocking speed, a dual core GPU, Mali T860, 2.5GB DDR3 RAM and 16GB Storage.
The new series of televisions from TCL have also been upgraded with a set of latest technologies to improve the viewing experiences.
Some of these include HDR Pro, WCG, 4K UHD and Micro Dimming. The ultimate objective is to present the colors being transmitted in their natural best and enhance picture quality, while ensuring that it does not strain the eye of the viewers.
Similarly, the sound quality also has seen some improvements being brought about through the use of Harman Kordan speakers and the application of Dolby and DTS technologies.
TCL claims the C2 and P2M range televisions even have the capability to automatically adjust the sound level being delivered to the viewers through a technology called Smart Volume. The volume surges experienced during ad-breaks or when switching channels get controlled by this automatic adjustment.
TCL may build on its success with the televisions to launch more appliances for Indian homes in the future.