With news channels and social media flooded with the countdown to ISRO's launch of 104 satellites into space, the average citizen could not have missed this record rocket launch.
Within the first 18 minutes of its launch, the rocket which lifted from Sriharikota in Andhra Pradesh, sent three India satellites into orbit. What followed next was a feat that has gained immense praise from international space agencies. In a matter of 600 seconds, 101 international satellites were let loose in pairs.
As scientists behind the space mission celebrated this historic achievement, Indians took to social media to remind the New York Times of a cartoon it had published in 2014.
This cartoon shows India, represented by a man in dhothi and a cow in tow, knocking at the door of the â€˜elite space clubâ€™ in an effort to gain entry. It was printed merely four days after India successfully placed a spacecraft in orbit around Mars.
The cartoon led to uproar among readers, who termed it offensive, condescending and a stereotypical depiction of Indians. Faced with huge criticism, the New York Times was forced to issue an apology.
Image credit: YouTube
The paper may have come out with an explanation but the cartoon has not been forgotten. Now two years later, newspapers and people alike have come out to give what they claim is a 'fitting reply' to NYT's cartoon.
The cartoon has been retweeted over 3,000 times from when it was put on Thursday. With the cartoon setting the tone, several more cropped up as a 'reply' to the New York Times.
Several people, even asking America to start taking notes.
Over 90 of the 104 satellites launched reportedly belonged to the U.S and this provided additional arsenal to the Twitterati.
If you are wondering how the New York Times reported India's success, Firstpost says - 'Coverage of ISRO's 104 satellite launch still betrays New York Times' condescension'. The New York Times in its report titled "India Launches 104 Satellites from a Single Rocket, Ramping Up a Space Race," has made a few rather distasteful observations.
Sample this: "The Indian Space Research Organization has gained attention in recent years for staging successful missions at very low cost, in part because its scientists are paid less."
And this: "India is fascinated with world records, and Wednesdayâ€™s satellite launch prompted a wave of celebratory crowing, some of it aimed at Asian rivals."
The New York Times' tone has been slammed again as patronising. The Firstpost observed that the publication is 'perhaps finding the old condescension a little too tough to shake off entirely.'
But with another feather in the ISRO's cap, India has no time to take offence again. Instead, we have taken to laughing at 'practices that helped unlock this achievement.â€™