T-Scale, a scaling program conducted by T-Hub, in association with PwC and CoCreation Consulting for the startups, to equip them through market scaling and internal scaling programs has concluded.
More than 70 startups enrolled for the T-Scale program and were evaluated by T-Hub and its partners. T-Scale involves Market Scaling (target market analysis and industry connects) and Internal Scaling (sales processes, cashflow management, organization structure), to assist growth-stage startups to scale faster.
This program was aimed at helping entrepreneurs prepare themselves to challenge the odds of building a startup and tearing down the status quo.
Of the 70 startups that enrolled, five startups have been shortlisted to receive further mentorship and assistance from T-Hub and PwC on partnership and customer acquisition.
“Most startups that get past the valley of death, fail not due to the nature of the industry, but due to deficiencies with respect to speed, expertise and, flexibility. We have tailored our program to focus on the specificities of a startup’s market, circumstance and, approach to scale, to pave the way for successful growth.” said Jay Krishnan, CEO, T-Hub.
The program assists startups with generating revenue, saving costs, onboarding customers, building partnerships, and streamlining processes. T-Hub partnered with CoCreation Consulting for strategy and PwC for their network and domain expertise. Together, they customized a plan for each of these startups based on their needs.
“PwC is involved in bringing the right Product Market Fit that can allow them to move their flywheel. We’re in the midst exploring engagement models like co-creation, building along, going to the market together with Startups which can have them achieve scale along their speed.” said Murali Talasila, Partner and Innovation Leader, PwC.
At the end of the 12-session program, the startups got a deeper understanding of their business and a clearer strategy to scale.
The five startups to be shortlisted are Instagreen, IOT Research Labs, IndiaBuys, FindFacts and Nebulae.
“I really had a great learning experience. Given the fact that none of our team members had a formal business education, the sessions really helped us to analyze the business through a prism which only comes with a lot of experience. There are absolutely a lot of takeaways, and hopefully, we will implement all the thoughts and learnings in our business. T-Hub has started this program with a great vision of scaling the startups to the next level. T-Hub's team is very co-operative from day 1. The program schedule is very clearly charted out and they were able to execute it very well. Any sort of help required was always provided. We hope this support is going to be there going forward too.”, said Yeshwanth Devisetty, Co-Founder, IndiaBuys.
Sridhar Lanka, Co-Founder, CoCreation Consulting says for a startup to scale, it requires it to strengthen its foundations to make rapid growth sustainable, which is what T-Scale aimed to do.
“We transformed their strategy focus from a product solution fit to market-product fit, from customer acquisition to market acquisition, from product delivery to value delivery. CoCreation Consulting brought in insights, best methods and frameworks that are actionable, working along with startups in executing their tailor-made scale/growth strategy,” he added.