At a time when startups are going big on loyalty programs, food ordering and delivery platform Swiggy has launched its membership program Swiggy SUPER that gives users unlimited free deliveries across all restaurants, irrespective of the distance or time of day.
The membership, which comes as one-month and three-month subscription plans, with the current fee ranging from Rs 99 – Rs 149 for a one-month plan, consumers will need to order for a minimum of Rs 99 to avail the SUPER benefits.
The membership will also offer benefits such as no surge fee and quicker issue resolution through a dedicated customer care team.
Swiggy SUPER has been rolled out to a limited set of users across seven cities in India and will be launched for all Swiggy users in the coming months.
Swiggy also plans to add more benefits to this membership in the coming months, including exclusive offers from its restaurant and payment partners.
“With a very large restaurant partner network and an industry best delivery time, Swiggy has become an integral part of the food ordering experiences of Indian consumers. SUPER is the result of understanding some of their biggest pain points when it comes to food delivery and making it more convenient, affordable and simple,” said Anuj Rathi, VP of Product at Swiggy.
“In the coming months, we will continue to bring more value through SUPER by adding more benefits and growing the existing offerings on this service,” he added.
This comes after Swiggy launched POP and Scheduled earlier this year.
Swiggy’s rival Zomato too, recently launched several subscription-based programs such as Zomato Gold, which gives users free drinks or meals at restaurants. Zomato also recently launched ‘PiggyBank’ program where every time a customer places an order, 10% of the order value gets deposited in a Piggybank account, which can be used by the customer to partly pay while making the payment for the next order.