Bengaluru-based FoodTech startup Swiggy has announced the launch of its latest offering ‘Swiggy POP’ across seven cities in India. POP, which was first launched in Bengaluru last year, has now been extended to the rest of its main geographies.
Swiggy POP offers consumers a curated menu of single-serve meals in the range of Rs 99- 200 from popular restaurants in the neighbourhood. POP is currently present in Bangalore, Delhi-NCR, Mumbai and Pune, with Hyderabad, Chennai and Kolkata being the latest additions.
According to a statement from the company, the daily changing Swiggy POP menu is based on key insights on customer demand, trends and preference, and curated from a selection of over 20,000 items especially created for POP in collaboration with restaurant partners. This includes items like Indian thalis, bowl meals, Biryanis, Burgers and Asian combos.
The POP meal is single-serve and sized to help consumers avoid over-ordering. Unlike other orders, which mostly come with additional taxes and a delivery fee, the price of the meal on the menu is what consumers pay during checkout.
“At Swiggy, we are constantly looking for new ways to delight our consumers. POP was conceptualized keeping in mind the time-pressed working professionals who do not have access to a kitchen and need a hassle-free and fool proof fix to their daily meals,” said Anuj Rathi- VP, Product, Swiggy. “We not only use Swiggy insights to curate the most preferred meals in the neighbourhood but have also simplified the ordering process on the app, cutting the time it takes to place a POP order by half.”
Swiggy has already tied up with likes of Hotel Sarvana Bhavan (Chennai), Paradise Biriyani (Hyderabad), Rolls Mania (Pune), Dum Matka (Mumbai), Pista House (Hyderabad) and A2B Veg (Chennai) as well as national chains Subway, Rajdhani, Burger King and Taco Bell amongst others.