Multi-lingual storytelling platform Kahaniya has raised $200K funding from a group of three NRI High Networth Individuals (HNIs). This is the first round of investment from the current investors.
Hyderabad-based Kahaniya, founded in May 2016 by Pallav Bajjuri, Devendar Gona, Jeswanth Padooru and Sandeep Ponagandla, is a platform that allows creators (storytellers, poets and novelists) to publish their work in 10 different regional languages.
Kahaniya is similar to platforms such as Medium that people can write on and publish their work. It has a combination of free content and content that users need to pay to read.
Kahaniya has so far seen 300,000 users and on a monthly basis sees an average of 60,000 unique users. And while the platform supports 10 languages, the startup has so far focused mostly on Telugu writers.
Pallav says that it plans on investing the freshly raised capital to pursue its broader ambition of building a language economy. â€śThe aim of the language economy is to make wider gamut of content accessible across different languages while improving revenue opportunities for creators. The personal passion of each of our investors in developing Indian languages forms a great support system for us. Their influence amongst the NRI community across North America and Europe will allow us to bring our languages and our heritage closer to the NRI community,â€ť he adds.
The team of Kahaniya
Kahaniya has a monetization model that provides creators with four different pricing models that they can employ to generate revenue from consumers. Since inception, over 1200 creators have produced over 30,000 pieces of content on Kahaniya. Collectively, Kahaniya has generated over Rs 2 lakh in revenue for about 70 creators eligible for monetization.
Kahaniya has been a part of Nasscomm 10,000 startups and has so far been working out of Nasscommâ€™s space in Hyderabadâ€™s T-Hub.
The next step for Kahaniya is getting into the B2B space and pursue it aggressively through novel content generation ideas to help companies engage their employees and their consumers better.
Thirty six to forty eight months down the line, Kahaniya will look at expanding into foreign shores. Its focus will be the NRI community in North America and Europe. It is also looking at adding Urdu content on the platform post which it will look at entering the Middle Eastern market. Southeast Asia is another market that is Kahaniya is looking at.