SonyLIV to launch show-based AR games, targets 50 million users

SonyLIV, the online content streaming app is now making an attempt at the growing gaming market in a bid to engage customer attention. There is a new OTT gaming destination being introduced within the SonyLIV app featuring games based on the TV shows and is rewarding winners who take to playing these games. The shows linked to these OTT games include the popular ones on the different channels belonging to Sony Pictures Networks (SPN) like KBC, CID, Crime Patrol, The Kapil Sharma Show, Patiala Babes, Baalveer, Kicko and Super Speedo etc.

This is the first time such a feature is being added to entertainment apps and with more than 100 such games, SonyLIV hopes to ultimately reach 50 million new customers on its app. These exclusive games will keep getting added.

In terms of the formats of these games, there will be Multiplayer Video Quiz and Augmented Reality-enabled formats but the show-based games will be a novelty as far as the Indian consumers are concerned.

The gaming industry in India is growing rapidly and from the current estimates of around Rs 44 billion, is expected to reach around Rs 119 billion in the next 3-4 years according to a report by KPMG. It is this trend that SonyLIV is trying to capitalise on with its new OTT gaming destination. In addition to the video quiz formats and uniquely designed board games and even big-ticket tournaments, the company aims at adding exciting Augmented Reality (AR) games around iconic shows from Sony Pictures Networks, like Crime Patrol, Baalveer, CID, Aladdin Naam To Suna Hoga, and Tenali Rama and many more. There will be something of interest to all age groups since the viewership for these shows on television have that kind of diversity.

The games will be made more exciting through a reward system that will vary from Rs 1 to Rs 5,000 and the games can be played 24/7. Going further, select winners on a daily basis will be offered the chance to directly attend the shows like KBC, Indian Idol, The Kapil Sharma Show, Super Dancer etc. and meet with their favourite stars and celebrities.