Move over parody election songs! Assistant Collector of Kottayam Divya S Iyer has come up with her own election song. However, there is a twist to it. She is not campaigning for any political party or singing the achievement tales of politicians. The song, composed and sung by the Collector, focuses on spreading awareness about the voting rights of citizens and to create enthusiasm among voters to take part in the state assembly elections 2016.
Titled as ‘Viral thumbil Nammude Bhaavi’ (Future on our fingertips), the song under the music direction of Jayadevan, talks about giving wings to one’s dreams, the power of a vote, how the voters can make the state’s landscape a more colourful one by casting a vote, and asks people to make voting a celebration. Listen to the song here.
The song has garnered the interest of the state Election Commission and the body has already given its nod for broadcasting the song.
The Kottayam district administration has launched the awareness campaign as a part of the Systematic Voter Education and Electoral Participation (SVEEP) programme. The song was released by District Collector Swagath Bhandari Ranvirchand during a press conference and the administration has also decided to make Vaikom Vijayalakshmi, a popular singer, as the icon of the campaign.
However, the latest song is not the only initiative that the administration has taken under the SVEEP programme. Earlier last week, 650 Student Police Cadets in Kottayam had formed a human chain with lighted candles in the form of a map of Kerala . As per the authorities, this is the first time a “human map” was formed as a part of an election awareness programme in the country.