SmarterBiz, an end-to-end CX (customer experience) platform enabled with the gig workforce, has raised Rs 8 crore as a part of their Pre-Series A round. The contributors for this funding round were StartupXseed Ventures (Deep Technology – B2B – Early-stage fund); Bhaskar Pramanik, Former Chairman of Microsoft India; M J Aravind, Former co-founder Daksh, Former Partner Artiman; Ravi Viswanath; Ramesh Radhakrishnan; Ranjan Biswas; and M J Aniketh.
Founded in 2014 by Rajesh Bernard, Vijay Krishna, and Prateek Mehta, the company was funded initially by Utthsihta Yekum Fund.
SmarterBiz is an AI-powered customer experience (CX) platform that enables remote management of customer journeys and agent life cycles. SmarterBiz has helped several enterprises, including unicorns build scalable, flexible, and hyper-local customer experience, cost-effectively, the company said.
The COVID-19 pandemic has challenged businesses to ensure business continuity and manage increased customer interactions through remote workforce and reduced costs. With the SmarterBiz CX platform, customers can now remotely enable and manage the complete life cycle of the CX process across both digital and human touchpoints. With a single integrated approach, SmarterBiz takes away the pain of running customer experience on multiple siloed systems and processes that do not talk to each other. SmarterBiz provides an end-to-end platform to CX teams to manage the entire lifecycle of their customer, technology backbone, process, and customer support agents on the cloud.
SmarterBiz serves several enterprises, including five segment leaders in e-commerce, BFSI, hospitality, and telecom sectors. It manages more than 5000 agents as part of its gig workforce.
Rajesh Bernard, CEO & Co-founder of SmarterBiz said, "SmarterBiz has built a CX platform for a gig-workforce ideally suited under these COVID 19 conditions. SmarterBiz is committed to offering an omnichannel experience that elevates the experience across all customer touchpoints. We provide a competitive advantage to our customers by offering a choice between automation and manual intervention at all these touchpoints. With the investment, we plan to grow by 8X ARR this year and create more gig opportunities in the market."
The key benefits of the solution for customer experiences are that it facilitates remote work opportunities across India, flexible working hours, earning potential in a WFH set up, and is a mobile light, simple, and efficient application.
"Companies like SmarterBiz can foresee the benefits technology can bring, to reinvent the businesses and add value to the system. It will surely be a game-changing category disruptor during and post-COVID 19. There will be an increasing need for companies to integrate customer journeys, tech, remote work, and gig models into their business process. We believe that SmarterBiz will be one of the most sustainable global companies of the future, for the solution it brings in and the execution capabilities of the team," said BV Naidu, Managing Partner, StartupXseed Ventures.