One of India’s largest online Rummy platforms RummyCircle has announced popular Bengali actor Prosenjit Chatterjee as its brand ambassador. It also unveiled its new marketing campaign running with the name #BhorpurManoranjan, in a bid to offer a new experience to its players.
The idea behind the collaboration with Prosenjit is for RummyCircle to strengthen the brand’s resonance as it aims to take Indian rummy to a wider audience, while positioning rummy as a game of pure entertainment and thrill.
Prosenjit Chatterjee, who has spent years on the big screen and continues giving blockbusters in Bengali cinema, is also a big fan of the popular Indian card game rummy. He loves playing the game in his free time. "Bengali people have always been fond of card games and Rummy is one of the best entertaining card games of India. I am sure everyone will love this new experience of playing the card game online on rummycircle.com with players from all over India. It is really great fun,” he said.
Prosenjit will begin appearing on behalf of RummyCircle across all media platforms beginning July 16, 2019.
The advertorial launched by the company highlights the pure fun factor in rummy. With different and varied skills required to play this card game, Prosenjit puts emphasis on the fact to enjoy the game equally. The game strikes a balance in being simple to learn and exciting to play. The card game is quite popular in south India and is now catching up in West Bengal as well.
“Online Rummy is all about Entertainment, what we call #BharpurManoranjan. And who better than Mr. Prasenjit Chatterjee who has been the face of the Entertainment industry in West Bengal for over a decade. We are very excited to have such a talented person as our brand face and hopefully Bengalis will love playing online Rummy,” said Avik Das Kanungo, brand head of RummyCircle.
RummyCircle is a game run by Play Games 24x7 — an online desktop and mobile gaming platform, that leverages technology to bring people affable Indian card games Teen Patti and Rummy, that were earlier restricted to the living room during festivities. It is betting big on the fast-growing gaming industry in India, which is reportedly set to cross $1.1 billion by the end of 2020. Of this, online card games alone generated revenues of over Rs 1225.63 crore in FY18, as per a MoneyControl report.
As of 2019, RummyCircle has over 10 million users with an average user spending an hour a day across three to four sessions.
The company also organises annual tournaments allowing users to compete with players from across the country. The company claims that during these annual tournaments, winners have even walked away with sponsored trips abroad.
In its annual championship round held in December 2018 in Bengaluru, prizes worth over Rs 50 lakh were awarded over the four-week-long tournament, which consisted of the online qualifiers and the offline Rummy Championship event.
Backed by a strong technical support team, seamless payment gateways and engaging user interface, Play Games24x7 launched RummyCircle on mobile and the desktop and has seen millions of registrations, clearly indicating the role that technology has played in transforming the experience of playing card games.
A testament to the popularity of these games is also the fact that Play Games has raised funds from leading investors such as Tiger Global Management.
Apart from RummyCircle, Play Games also has other games such as My11Circle — the new fantasy cricket app powered by RummyCircle. Further, Teen Patti, Indian Rummy, Poker and Bet Cricket, come under Ultimate Games banner and have recorded 40 million registrations and downloads cumulatively for all the games put together.