Qube launches South Asia's largest theatre screen in AP, 'Saaho' first film screened

Sullurpet, a small town in Andhra Pradesh, around 80 km from Chennai, is now home to South Asia’s largest movie theatre screen ‘EPIQ’. 100 ft wide and 54 ft in length, the first of its kind premium large format screen was unveiled by Chennai-based Qube cinemas on August 29. Qube Cinemas is one of India’s foremost providers of end-to-end digital cinema technology and solutions.

The three-screen theatre is owned by acclaimed producer Vamsi Krishna, also the owner of V Celluloid chain of cinema theatres with over 50 screens in both Andhra Pradesh and Telangana.

The 656-seater theatre was launched with the screening of Saaho on August 30, starring Prabhas and Shraddha Kapoor. 

“As the home of the largest screen in South Asia, right here in Sullurpet, we are proud to be at the forefront of revolutionising how India experiences cinema beyond the big cities. EPIQ will take our mission forward, bringing an extraordinary ambience and superior technological quality to more audiences than ever before,” Vamsi Krishna said while interacting with the media on Thursday.

EPIQ, the state-of-the-art technology, has a big screen with a wall-to-wall 100-foot wide flat screen, plush ambience and stadium seating with every seat optimised for the best viewing experience. With 4K RGB laser projection and Dolby Atmos Immersive Audio, Qube Cinemas has also announced that it will create a special DCP (Digital Cinema Package) for select movies.

Saaho became the first movie to be launched on EPIQ. The cinematographer of Saaho, R Madhi said during the launch, “EPIQ will have a terrific impact on the movie industry, giving us greater scope in how we produce feature films. Knowing that audiences can have an immersive experience such as this will greatly increase the creative possibilities for us in terms of visuals and sound.”

While the owners of V-Celluloid have not disclosed the cost of this venture, the tickets for this EPIQ screen are priced at Rs 200 and Rs 100 for two classes.