TASMAC trade unions in Chennai city suburbs have decided to display MRP on bottle labels, beginning Saturday. According to a report in the Times of India, the move is a result of a ‘joint action committee’ meeting between TASMAC Employees Trade Unions and TASMAC Kancheepuram representatives.
If you are thinking the move comes out of sudden concern for you, the customer, you are wrong. According to sources quoted in the ToI report, the move to display MRP labels is to prevent bar owners from demanding a share of the overcharged amount. TASMAC employees feel that displaying the MRP would no longer lead to scuffles between bar owners and themselves.
The decision likely covers 100 TASMAC shops spread across Alandur, Adambakkam, Tambaram, and parts of ECR, OMR, and Sriperumpudur.
It is estimated that while TASMAC makes Rs 3 crore on average per day across Kancheepuram, the charges over and above the MRP - the fleecing - amounts to over Rs 30 lakhs.
According to one report, with summer fast approaching the sale of chilled beers is likely to increase.
Earlier news reports had indicated that TASMAC shops were charging anywhere between Rs 15 to Rs 50 extra per bottle. However, new rates indicate an overcharging of up to Rs 150, depending on various factors like the location of the shop and the specific type of alcohol.
Over the last year, the Supreme Court ban on sale of alcohol within 500m of national highways has also seen TASMACs report a drop of 25 percent in revenues.