The fest also had live performances by folk artistes, story-telling sessions, interactive workshops and a street market.

In pics Fun and frolic galore at Namma Bengaluru Habba in Vidhana Soudha Image source: Namma Bengaluru Habba/Facebook
news Event Monday, December 25, 2017 - 15:02

The 'Namma Bengaluru Habba' held on Sunday at the Vidhana Soudha saw hundreds of Bengalureans taking part in the one-of-a-kind traffic-free street festival.

Organised by the Karnataka government, the highlight of the day long carnival was the unveiling of the official logo for Bengaluru city.

Based on a crowd-sourced design, the logo was unveiled with an aim to promote 'Brand Bengaluru' on the global tourist map.

"The logo captures the spirit of the city and its 11 million people. Its design is a crowd-sourced, creative identity representing the city and its denizens," said Karnataka Tourism Minister Priyank Kharge.

The fest also had live performances by folk artistes, story-telling sessions, interactive workshops and a street market, with stalls displaying handicrafts, terracotta jewellery, herbal products, organic grains, including millets and a variety of food items.

With a new identify and a new look, Bengaluru joins New York, Paris, Berlin, London, Melbourne, Singapore and other global cities in having its own tourism logo.

"As a vibrant city of many cultures, colours and flavours, Bengaluru is on the move. It's a dynamic city where tradition and modernity coexist and its people thrive to aspire," said Priyank.

The state Tourism Department will promote Bengaluru by leveraging its new identity through the logo and showcase the city's heritage, architecture, gardens, art, music, food and its modern lifestyle, driven by technology.

"The logo will also help to leverage Bengaluru's identity and create a brand value that could spur its economy and generate jobs by attracting more investments," said Priyank.

Scripted in English and Kannada, the logo is similar to the Tourism Department's 'One State Many Worlds' logo, with options to change its colour into green, red or yellow to suit the occasion.

Observing that Brand Bengaluru was not about its cafes and shopping malls but a new identity representing its people, their lifestyle and culture, the minister said the logo would provide an opportunity for tourists to feel the vibrancy of the city and its ethos.

Priyank Kharge also launched the Tourism Department's mobile app with audio and video facility at the street fest held around the Vidhan Soudha.

All photographs source: Namma Bengaluru Habba/Facebook

(With IANS inputs) 

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