The service has currently been launched in Mumbai, Gurugram and Bengaluru and will be expanded to 17 Bespoke studios in 10 cities by March 2020.

Pepperfry launches Pepperfry Bespoke to take on Livspace T-Hubs Hechpe othersPepperfry Bespoke studio
Atom Interior Designing Friday, December 14, 2018 - 17:41

Furniture and home products marketplace, has launched Pepperfry Bespoke, an end-to-end home interior design solutions service. With this new service, Pepperfry will evolve into full-stack home interiors solutions provider, which it claims makes it the only comprehensive home improvement and interior solutions destination in the country.

The service has currently been launched in Mumbai, Gurugram and Bengaluru as Pepperfry Bespoke Studios, where customers can walk in to avail end-to-end home interior design and build services. Pepperfry plans to expand this to 17 Bespoke studios in 10 cities and achieve a business of Rs 350 crore GMV by March 2020.

The services include free interior design solutions by experts, 3D visualisation, space optimisation, budget planning, false ceiling, plumbing, civil work, modular solutions, painting, and electricals. The Pepperfry Bespoke Studios are large format stores with a huge display of modular solutions and access to a comprehensive material library to enable consumers to experience the different materials and finishes curated by Pepperfry experts.

According to a statement from the company, this is in line with Pepperfry’s goal to establish itself as the largest organized player in the evolving Furniture and Home segment by 2020.

“New homes and home renovation is an $8Bn opportunity. By leveraging on our experience of the category and deep understanding of consumer requirements and their homes, we will help create millions of beautiful customer homes across the country. With the launch of Pepperfry Bespoke, we have become a one-stop home interior solutions destination for our discerning customers. The sheer variety, choice and expert advice we offer at Bespoke Studios is unbeatable,” Ashish Shah, COO and Founder, Pepperfry said in a statement.

Pepperfry Bespoke has partnered with leading brands like Hettich, Bosch, Siemens, Kajaria, Gyproc, Marshall’s Wall Coverings, JSW, Merino ply and laminates, Kaff, Faber, Picostone, among others.

Additionally, consumers can benefit from the transparent pricing (no hidden project costs) along with flexible payment methods devised as per the phase of the project. 

Over the past 2 years, Pepperfry has transformed into a complete Omnichannel business with a strong offline presence in 22 cities through its network of 39 Studios.

With the launch of Pepperfry Bespoke, it will be directly competing with startups such as Benglauru-based Livspace, which is backed by TPG growth and Goldman Sachs, Delhi-based HomeLane which is backed by Sequoia and Accel, and Hyderabad’s T-Hub-based Hechpe.

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