Panasonicâ€™s latest launch in India is Panasonic Eluga 12 Activ. The phone is being released in two variants, with 1GB RAM and 2GB RAM. The phones are being sold in three distinct colors, Grey, Rose Gold and Gold. Priced at Rs 7, 190 and Rs 7, 990 respectively.
Besides the RAM, there is practically no difference between the two variants.
The Panasonic Eluga 12 Activ has a 5-inch HD display (1280x720p resolution) and the quad-core MT6737 MediaTek processor is the CPU that powers the phone. The processor clocks a moderate speed of 1.25GHz.
The internal storage is 16GB and this dual sim phone with a hybrid slim slot enables the users to add a microSD card to expand the memory capacity to 128GB. As mentioned, the phones will come with 1GB and 2 GB RAM.
A 2200mAh battery provides the power source to the smartphone, and Panasonic has provided the range of connectivity options mandatory in the Indian markets for the phones to find buyers; 2G, 3G and 4G VoLTE. Wi-Fi, Bluetooth and GPS are also obviously available on this phone.
The new Panasonic Eluga 12 Activ has dimensions that read 143mmx71.2mmx7.95mm and 133gms is the weight of the phone.
Panasonic Eluga 12 Activ comes with a 8-megapixel autofocus rear camera with flash and 5-megapixel front camera.
Panasonic believes this new smartphone tries to target a specific group of buyers whose preference have been studied in a professional manner and based on these only the features in the phone have been constructed.
It is also expected that with these specs and features and the price points mentioned in the beginning above, the Panasonic Eluga 12 Activ will compete with phones like the Lenovo Vibe K5 Plus and Xiaomi Redmi 4A in the Indian market.