Oyo launches operations in Indonesia, to invest $100 million

Continuing its international expansion spree, Oyo has announced the launch of its hotel chain in Indonesia. It has launched services with a string of over 30 full inventory franchised and operated hotels with over 1000 rooms in three cities in Indonesia - Jakarta, Surabaya, and Palembang.

The company plans to invest $100 million into Indonesia and will look to launch in over 35 cities including Yogyakarta, Bandung, Bali, over the next 15 months.

 ‘’We’ve been at the forefront of the small and budget hotels revolution in India, China, Malaysia and Nepal, and have recently forayed into the UK and the UAE. Building the category grounds-up, we have employed technology and operational acumen to deliver delight to our customers and unique benefits to partners,” Ritesh Agarwal, Founder and CEO, OYO, said in a statement.

Oyo is betting big on Indonesia, as it is one of the top choices for both global and Indian travelers

These properties will be operated under models of manchise, lease with full - inventory control similar to other markets like India and China.

“Indonesia is an attractive market with sizeable internet and mobile presence, which complements our approach. We've received an overwhelming response to OYO Hotels offerings in the country since our soft launch and look forward to hosting more guests in the coming years,” Rishabh Gupta, Country Head, OYO Hotels, Indonesia, said.

Ritesh claims that Oyo has so far enabled over 100,000 job opportunities in South Asia and aims to to create over 60,000 (direct and indirect) livelihood opportunities in Indonesia as well.'

“With our technology and operational expertise, we are enabling hotel owners with the competitive edge and business acumen that will help them drastically improve the customer experience while maintaining efficiencies, high occupancy, and yields,” he added.

Oyo’s Indonesia expansion comes a few days after it launched operations in the United Arab Emirates with over 1100 rooms in Dubai, Sharjah and Fujairah in the UAE.