The CSR wing took root after the Anna-Kitex group faced multiple allegations of polluting water bodies in the Kizhakkambalam areas, by draining out effluents from the company’s factories. Several people turned against the company. To address this, the Anna-Kitex group started Kizhakkambalam 20-20, as a CSR wing of the group, and set up several welfare measures and initiatives in Kizhakkambalam. This gained them the support of the people which encouraged them to contest the civic polls.