Online fashion jewellery brand Sukkhi has raised 7 million from investors Carpediem Capital and Duane Park. Sukkhi sells its fashion jewellery in ethnic and contemporary designs both on ecommerce platforms as well as its own portal Sukkhi.com.
On Amazon and Flipkart, it’s claims to be one of the largest sellers in this segment and is reported to have had a great run during the recent shopping festivals the sites had held.
Bhavesh Navlakha, the founder of Sukkhi already had previous experience in the line and has a vision to provide quality and trendy fashion jewellery products to consumers at competitive prices. Though they started off as an online-only brand offline expansion has also been happening.
“Sukkhi has entered in its next phase of growth wherein the funding will largely be used to grow Sukkhi as an omnichannel brand in order to reach last mile customers across India and globally. We are excited to have Carpediem Capital and Duane Park support us in building a fashion jewellery brand, with unique designs at the best prices, for customers from all walks of life,” Bhavesh said.
Sukkhi claims to have clocked impressive Y-O-Y growth and is now poised to expand even further. The brand has succeeded in creating some new benchmarks in an otherwise unorganized segment.
The investors have also expressed their faith and confidence in the prospects for “Sukkhi” and are happy to have made the investment
Following this investment Anurag Bhargava of Duane Park has been made the Chairman, and Hithendra Ramachandran of Carpediem Capital as Director on the Board of Sukkhi Online Private Limited.
“Sukkhi is a formidable brand in the Fashion Jewellery segment with great designs, superior quality, and a wide range of products. The company has a highly motivated and talented team, led by Bhavesh, and I am excited to join the board as Chairman to shepherd growth in the online channel as well as offline channels, including kiosks, shop-in-shops, and exclusive outlets. The company also contributes positively to women empowerment by providing employment to a large number of slum/rural women,” Anurag Bhargava of Duane Park said.
The company says it is providing employment to a large number of slum/rural women as part of their efforts at women empowerment.