Global premium smartphone maker OnePlus recently opened an offline authorised store in Bengaluru at Jayanagar, 4th Block. In addition, it also opened stores in Mumbai and Kolkata at Central Mall and South City Mall respectively. The stores were opened on July 28, 2018.
This is in line with the company’s increased focus on additional offline touchpoints in India considering that the Indian market is the biggest revenue generator for OnePlus, making for over one-third of the company’s revenue in 2017. In the second half of 2018, OnePlus is set to open over 10 new offline touchpoints in 10 key markets. Additionally, the company will also be opening an R&D centre in India in line with its commitment to make India its ‘second headquarters’ by year-end.
Speaking on the occasion, Vikas Agarwal, General Manager, OnePlus India, said, “With India becoming the second headquarters for OnePlus, we are looking to increase our focus on offline to reach out to the large majority of the Indian market that prefer tangible stores for experience before purchase. However, we will continue to be a digital-first brand.”
According to the recently released Counterpoint Market Monitor Service Data Q2 2018, OnePlus has emerged as the leader in the premium smartphone segment in India. OnePlus 6 was the best-selling model in premium segment making it the leader for the full quarter (April, May, June 2018) surpassing Samsung and Apple. OnePlus was also the fastest growing smartphone brand annually, growing at 284%.
“Bangalore is the home market for OnePlus in India and has always been our most key market. With the exceptional success of the OnePlus Experience Store on Brigade Road which was our first offline store in the country, we are looking at adding one additional offline touchpoint for our customers in Bangalore,” Vikas Agarwal added.
OnePlus 6
OnePlus’ latest flagship, the OnePlus 6 is the first smartphone to be released in India featuring Qualcomm Snapdragon 845 processor with 8GB of RAM and upto 256 GB of storage. The OnePlus 6 – the first in OnePlus' line of flagships to feature an all-glass design – is the company's most sophisticated handset to date. With a 6.28-inch Full Optic AMOLED 19:9 display – OnePlus' largest-ever screen – the OnePlus 6 offers an immersive viewing experience, while keeping a similar form factor to that of the OnePlus 5T.
The OnePlus 6’s dual camera system features a 16MP main camera, supported by a 20MP secondary camera. With an f/1.7 aperture, the 16MP main camera has been bolstered by a 19% larger sensor and OIS for outstanding performance in a range of lighting conditions. The OnePlus 6 marks the introduction of OnePlus' Slow Motion mode, which can capture high-definition video frame-by-frame with astonishing detail, ensuring users never miss the action.
The OnePlus 6 is available in four variants - Mirror Black, Midnight Black, Red and Silk White. The Mirror Black is available in 64 GB/128 GB storage options and retails at Rs 34999/39,999 respectively. The Midnight Black, Red and Silk White variants are available in 128GB and retails at Rs 39,999. The Midnight Black is also available in a new 256GB version that retails at Rs 43,999.
OnePlus 6 is available on oneplus.in, Amazon.in, OnePlus exclusive offline stores and in 100+ Croma outlets across the country.
For more information on the new offline store, customers can register here.