Saregama India has added to the range of its offerings in the form of portable Bluetooth speakers with pre-loaded music. The companyâ€™s earlier launch, Saregama Carvaan was meant for the Hindi speaking audience with more than 5000 Bollywood songs by popular singers like Lata Mangeshkar, Mohammed Rafi, Kishore Kumar and so on. The two new products being added to this line are, Saregama Carvaan Tamil and Carvaan Mini M. S. Subbulakshmi.
The Carvaan Mini is dedicated to the renderings by the legendary singer MS Subbulakshmi. There are, in all, 251 songs pre-loaded in it. AUX input, Bluetooth v4.1 and USB are other options available on this device to personalize the speaker as per usersâ€™ choice.
The earlier versions of the Carvaan Mini in Hindi had 251 collections each of Mohammed Rafi, Kishore Kumar, Lata Mangeshkar, Asha Bhosle and Mukesh.
Carvaan Tamil will come pre-loaded with more than 5000 songs mostly from Tamil films. There are some devotional tracks and even a few popular Bollywood numbers. In addition, music, both vocal and instrumental, by some of the legendary artists in the Carnatic genre can also be listened to by the users. These include the late Dr M Balamurlikrishna (vocal), N Ramani (flute) and E Gayatri (Veena).
Saregama claims the songs have been selected by using data analytics on music consumption running into billions of choices available across many platforms. The knob on the speaker allows you to rotate and choose the singer or artist to listen.
The bigger Carvaan Tamil comes with a FM radio and Bluetooth connectivity and there is also the USB slot that enables you to play music of your own choice.
The prices of the newly launched Saregama Carvaan Tamil and the Carvaan Mini M. S. Subbulakshmi have been maintained the same as the earlier versions. They are Rs 5,990 and Rs 2,990 respectively. There is a one-year warranty attached to these devices as well. Buyers can get the Carvaan devices online, from Saregama.com, Amazon.com and other retailers such as Chrome and so on.
Customers can hope to see similar releases of the devices in the other regional languages also soon.