Netflix is testing a new Mobile+ plan in India that will offer subscribers an option to stream HD content for Rs 349 per month. The new Mobile+ plan would allow subscribers to stream on only one device which can either be a phone, tablet, or computer and it is actually cheaper than the basic Netflix plan priced at Rs 499 per month.
"We launched the new Mobile Plan in India to make it easier for anyone with a smartphone to enjoy Netflix. We want to see if members like the added choice this offer brings. We'll only roll it out long-term if they do," an Android Pure report quoted the company's spokesperson as saying.
The plan is only being trialed with select users currently and based on the adoption rate Netflix will decide whether the plan can be added to the roster permanently.
Netflix launched its first mobile-only plan in India earlier this year for Rs 199 to access its content through mobile devices at a lower resolution.
Netflix has two more subscription plans for Indian users. The standard plan is priced at Rs 649 per month, and it comes with HD streaming and support for two devices and the expensive Rs 799 premium plan that lets users watch 4K, HDR content and supports UHD streaming.
Last week, Netflix reported 22.49 million paid memberships in the Asia Pacific region with 2.66 million net additions in the last quarter.
The company reported net earnings of $720 million over $6.15 billion in revenue for its second quarter (April-June period). Netflix expects 2.5 million net subscriber additions for the third quarter, while analysts were expecting 5.27 million.
"Growth is slowing as consumers get through the initial shock of Covid and social restrictions. Our paid net additions for the month of June also included the subscriptions we cancelled for the small percentage of members who had not used the service recently," the company said in the shareholder letter.
Netflix currently has 193 million paid memberships in over 190 countries.
Netflix now counts short-video making app TikTok among its rivals. "TikTok's growth is astounding, showing the fluidity of internet entertainment," the company wrote to shareholders.