The new plans appearing on Netflix India's website lists the weekly mobile-only plan for Rs 65, basic plan for Rs 125, standard plan for Rs 165, and ultra plan for Rs 200.

Netflix is experimenting weekly mobile-only plan for Rs 65 in IndiaImage source: Picxy.com
Atom OTT Monday, April 08, 2019 - 17:02

Content steaming platform Netflix is experimenting a weekly mobile-only plan for Rs 65 -- the lowest ever cost it has offered its services in, exclusively in India.

The mobile-only plan allows users to watch content on just one smartphone or tablet screen at a time, according to media reports last week.

The new plans appearing on Netflix India's website lists the weekly mobile-only plan for Rs 65, basic plan for Rs 125, standard plan (two screens allowed) for Rs 165, and ultra plan for Rs 200 (four screens in 4k).

However, the mobile-only plan does not support shows in HD or 4K quality. 

This comes after Economic Times reported last month that Netflix was testing mobile-only subscription offer in India, which was expected to be priced at half the rate at which the regular subscription is available, which will be Rs 250 a month against Rs 500-800 a month. The model reportedly envisaged a single device access to standard definition (SD) contents and there may be some restrictions on the programmes that can be watched with this subscription. The full suite of contents on the platform may not be available.

Despite bringing what seems to be the most affordable plans, Netflix still remains the most expensive over-the-top (OTT) content streaming platform in India.

Other OTT players like Amazon Prime Video and Hotstar Premium charge Rs 199 each per month with added benefits. 

Being the world's second-largest smartphone market with cheapest data rates, India has become a major focus point for international content and music streaming platforms. 

Recently, Apple Music slashed down its previous Rs 120 per month pack rate to Rs 99.

There are currently more than 32 online content and video streaming platforms in the country and the market is expected to hit $5 billion by 2023, according to the global management consulting firm Boston Consulting Group (BCG).

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