Bigg Boss Tamil contestant Oviya's famous phrase 'Neenga shut up pannunga!' has become an anthem among those who follow the show closely.
Even though it has been weeks since she was evicted from the house, people still want more of her.
Cashing in on her popularity, Anirudh Ravichander has collaborated with Yuvan Shankar Raja for the song 'Shut up pannunga' for the upcoming film Balloon.
While Anirudh has sung the song, Yuvan has composed the music. Another phrase that Oviya used on the show 'Fish you!' also finds a place in the song.
Bigg Boss host Kamal had told Oviya not to use the F-word on the show as children would be watching. The contestant said that while she couldn't stop herself from swearing when she was angry, she'd use the phrase 'Fish you!' instead of the actual words.
Directed by Sinish, with Jai, Anjali and Janani Iyer in the lead, Balloon is expected to release later this year. It is reported to be a horror thriller.
Oviya's army, as the supporters of Oviya call themselves, are delighted with the song though some are a bit disappointed that the team couldn't get Oviya herself to sing the song!
Apart from fan-inspired 'Neenga shut up pannunga' songs, the phrase has also found its way to a Fully Filmy T-shirt.