There were reports that Micromax was shutting down the Yu brand after no phones were released since August 2016.

Micromax Yu to make a comeback with Yu Yureka launch on June 1
Atom Tech Shorts Monday, May 29, 2017 - 11:12

You may recall that there were strong rumors that the Yureka project, a subsidiary of Micromax was going to shut down and no more phones will be launched with this brand. One of the reasons suggested was that after August 2016, the company has not come out with any new product.

It was also reported at that time that the company had denied any such move. Well now these rumours are being put to rest with an all new phone, Yu Yureka Black being unveiled by the company on June 1.

It has to be recalled here that one of the founder directors of Micromax had launched this subsidiary with the objective of cornering the online business of smartphones and launched a series of phones in a sub-brand sold exclusively online.

There were nine smartphones released in all, the last one was named the Yureka S. But since the online response was not quite convincing and the Chinese company from where a special OS Cyanogen was being sourced for these phones closed down its operations, it was felt Micromax had decided to down the shutters on this YU brand.

Now, an invite sent out by the company has confirmed that a new phone Yu Yureka Black is being launched. The company has just printed a photograph of the upcoming phone and virtually no other information has been provided by the company. One will have to wait till the launch.

However, even this image is sufficient to deduce a few details. It appears the design of this new phone YU Yureka Black will be a complete departure from the previous editions from this brand. Secondly, the rear camera with a LED flash can also be sighted, apart from an antenna band running around the edges in the top and bottom.

Complete information can only be made available at the time of the launch.       

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