Many phone users in India might recall the excitement created by Micromax Canvas smartphone when it was first launched in 2012. The very fact that an Indian company was able to scale those heights made people take notice. The company is now back with its latest edition of the same Canvas phone and to make it worthwhile for customers to invest in the phone, there are two major talking points, besides the usual improvements in the specifications and features: Micromax is offering one year of free data usage and voice calls in a tie-up with Airtel; the other is an association with Corning Glass and the phone, the new Micromax Canvas 2 has a Corning Glass 5 protection to its display screen and even if the phone is dropped from a height of 1.6metres, the screen will not break. Micromax banks on these two innovative ideas to penetrate the market with its latest offering. The price of the new Micromax Canvas 2 will be Rs 11, 999.
Features and specifications
The new Micromax Canvas 2 is a 5-inch HD display smartphone with some mid-segment specifications. The phone has a 3GB RAM and 16GB internal memory storage. The processor is the Mediatek 6737 that clocks a speed of 1.3GHZ.
The battery is quite powerful at 3050mAh. As for the camera setup, the rear sensor is 13MP, while the front one is 5MP. The front selfie camera has the support of a 4P lens to render wide angle pictures.
It is the OS that will give this new Micromax Canvas 2 phone a lot of push. It is the latest Android Nougat version 7. Very few phones launched in 2017 have Android 7; most have preferred to stick with the earlier version. It also comes with a fingerprint sensor and 4G VoLTE connectivity.
Now as mentioned already, the icing on the cake is the offer from Airtel that is bundled with this new smartphone from Micromax. The offer is valid for existing customers and also those who sign up first time. They will enjoy one GB data per day for one year. In terms of the talk time, 600 minutes free talk time per month can be availed within this free scheme. Obviously, this is a co-branding exercise from Airtel which is fighting Reliance Jio and Micromax, which wants to bring more value to its customers.
Backed by the Corning Glass association, Micromax is also offering one year free screen replacement warranty with this new Micromax Canvas 2.
The company also believes the 12-15000 rupees segment is quite robust in the Indian smartphone market and their new release would cash in on this. The phone would be available both online and in offline stores.